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The Pink Helix deliver inteligent, creative and technical solutions for your business internet strategy.
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We aim to widen the field of investigation in order to identify a problem that can be solved by design. We work along side the client with the objective to formulate an accurate brief to which we can work. |
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We will enquire about the opportunity and importance of the project and ask the different people responsible to better understand the data your company used to make its decision to launch the project.
We will then analyse the positioning of the product or graphics in its competitive market and explore the technical and functional parameters of the project. This analysis can lead us to make complementary studies and to accumulate documentation on the context of the project.
The objective of this phase is to draw a diagnosis of the project and to define a visual concept. |
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3. Exploration & Evaluation |
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After understanding the problem in its totality, we employ all of our creative resources to concretise the concept by making pre sketch drawings and graphical visualisations of the possible directions the project can take. One or two solutions will then be explored until a final decision is met on a concept. These concepts help define the design solution before development takes place in the next phase.
Before development one final step of evaluating the concept will take place to judge the appropriateness of the design solution to brand values and the target audience.
Web based projects may require that user testing on prototypes takes place to assess consumer preferences and behaviour. Alternatively testing takes place once a website is launched and test results implimented in a phase 2 of the project. |
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4. Development & Realisation |
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With the project understood and planned we can leverage the appropriate skills to produce and deliver on time and on budget. |
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Our Approach